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Building Financial Foundations Since 2019

What started as a simple conversation between friends about struggling with monthly budgets has grown into a trusted platform helping thousands achieve financial clarity.

Our Beginning

Founded in Bradford by two financial advisors who noticed that traditional budgeting advice simply wasn't working for real families. We saw people drowning in complex spreadsheets and unrealistic saving goals.

Why We're Different

Instead of one-size-fits-all solutions, we focus on building sustainable habits that actually stick. Our approach recognizes that everyone's financial journey is unique and requires personalized strategies.

Our Mission

We believe financial wellness shouldn't be complicated or intimidating. Our mission is to transform how people think about money management by making budgeting approachable, sustainable, and actually enjoyable.

Core Values:

  • Transparency in all financial guidance
  • Practical solutions over perfect theories
  • Celebrating small wins and progress
  • Building confidence, not dependency

Our Vision

We envision a world where financial stress doesn't keep people awake at night. Where families can plan for the future without sacrificing today's happiness, and where budgeting becomes a tool for freedom rather than restriction.

What Drives Us:

  • Empowering informed financial decisions
  • Breaking generational cycles of money stress
  • Creating lasting behavioral change
  • Making financial education accessible to all

Meet Our Team

The passionate experts behind MyDiel's personalized approach to financial wellness and budget management.

Sarah Mitchell

Financial Planning Director

Sarah brings over 12 years of experience in personal finance and behavioral economics. She specializes in helping families overcome emotional spending patterns and develop sustainable saving habits that work with their lifestyle, not against it.

Behavioral Finance Family Budgeting Debt Strategy

Emma Thompson

Budget Strategy Consultant

Emma's expertise lies in creating flexible budget frameworks that adapt to life's unexpected changes. With a background in financial counseling, she understands the real challenges people face and designs practical solutions that actually work.

Budget Planning Emergency Funds Goal Setting

Our Approach & Recognition

At MyDiel, we combine proven financial principles with modern behavioral science. Our team is certified by the UK Financial Planning Association and committed to ongoing education in financial psychology and wellness coaching.

3,200+ Families Helped
89% Success Rate
5 Years Trusted Experience